The Natural And Human Science - 1381 Words

The word value is defined as the amount of the importance, worth, or usefulness of something. Typically values for every individual differs which is why value in this sense leads to the unwanted study of behaviorism in political science research. It does also lead to interpretation. The difference between behavioral and interpretive studies is that behavioral study of politics would be to make an assumption and predict causes of certain phenomena’s. Interpretative takes one’s values and uses that to find a solution without so much jumping to a conclusion. Kuhn, Gunnell, Taylor, and Webber analyze the meanings of value and interpretation and how it affects social/ political science research and societies at large. Kuhn’s â€Å"The Natural and†¦show more content†¦Ã¢â‚¬Å"He claimed that there was no essential difference between theories and facts and that scientific theories, and the concepts they embodied, were fundamental claims about what existed and the manner of its existence.†(The real revolution in political science, 47). This quote supports the idea that theories in political science are not constructions of the kind Kuhn Posited. â€Å"They are not basic reality claims that could ultimately be judged untrue in the manner†¦Ã¢â‚¬ (48) Unlike natural science, there is no need for a 3rd party and we come up with the concepts. On the other hand he argues that social sciences do not constitute to reality. There is already something out there that exists so in other words, it’s not primary. If social science were to disappear, culture would still exist. Social science he argues is based on perspective whereas natural science will exist regardless. The natu ral science never changes only the concepts that are part of the particular topic in natural science change as time progresses. For example, elements on the periodic table have always had the same foundation. The way we made understanding of them over time is what changed. Frankly, when it comes to social science, it is fundamentally interpretive. There’s already an idea that requires interpretation and doesn’t define what’s actually going on. There is more of a variety and on going study since interpretation is ever lasting and always changing and developing. Taylor in his piece

Film and Persepolis Free Essays

Persepolis is an animated film directed by MarJane Satrapi and Vincent Paronnaud. The film was based on the novel Persepolis written by MarJane Satrapi. It followed the storyline of the book. We will write a custom essay sample on Film and Persepolis or any similar topic only for you Order Now It showed the life of MarJane Satrapi growing up during the Iranian Cultural Revolution. Persepolis was very vibrant to look at with stunning visuals in its black and white animated style. The whole film was an emotional roller coaster ride from MarJane being extremely happy and in love to her homeless on the streets of Vienna. It held your interest from start to finish. The film garnered critical cclaim from its critics and it was nominated for several prestigious awards. It also did well in the box office by recording a fifteen million dollar profit. I thought that the film was very good myself and it really gave viewers an interesting look at the revolution. I thought that Persepolis was a very good movie. It was a coming of age film about MarJane growing up during the Iranian Cultural Revolution. It showed her vibrant personality and how she grew up to become the successful author and film director she is today. The whole film is done in an animation style and I really think this elped the film a lot. It gave the film a sense of originality and it was a big change from the things we normally see in films nowadays. Without the film being in an animation form I think that a lot would have been taken away from it. A lot of Persepolis’ glamor came from the fact that it was animated. The animation helped viewers become more emotionally attached to MarJane. With this being said I thought Persepolis had a very good mix of drama, comedy, somber moments and it kept you interested throughout. I don’t have any criticisms about the film at all. There wasn’t ne point in the movie where I was bored, confused or Just uninterested in anyway. It was honestly one of the best movies IVe recently seen and I thoroughly enjoyed it. All of the movie reviews that I have seen online have been very good. From RottenTomatoes to New York Times movie reviews all of the reviews have been good. At RottenTomatoes the film had an extremely high percentage of critics that liked it at 97 percent. The New York Times called the film â€Å"a perfect expression of imagination† and Empire praised the film calling it â€Å"stark and beautiful†. I agree with most if not all of the movie reviews that IVe seen. The reviews all praised the movie for being able to have very smooth changes in mood and for its sharp visuals. Persepolis debuted at the 2007 Cannes film festival where it won multiple awards including the very prestigious Jury Prize. It then went on to achieve the most prestigious award at the London film festival by winning the Southerland trophy. In an interview with Moviefone a few days after Persepolis was released Satrapi explained why they decided to keep the film in the animated condition it was in in the novel. She explained that she didn’t know how to type and she and Paronnaud ere more into art and drawing anyway. Satrapi stated in the interview that she and Paronnaud were not technical people (Satrapi 1). This is a reason that the film was in the format it was in. I think that keeping the comic book look helped the film a lot. It gave it a sense of originality and it allowed them to make funny over the top animations. The whole script was written in pencil by Parronaud and Satrapi because they didn’t know now to use computers. I thought ith the whole vibe ot the movie. I thought that Persepolis was a very refreshing movie given the types of ovies that we see now. It had a little bit of everything. In the New York Times review of the film they agreed with my point that I made earlier about the animation greatly helping the movie. New York Times writer A. O Scott said that â€Å"if â€Å"Persepolis† had been a conventional memoir rather than a graphic novel, Ms. Satrapi’s account of her youth in pre- and post-revolutionary Iran would not have been quite as moving or as marvelous† (Scott 1). I agree with this quote one hundred percent. As I stated earlier, the animation really helped Persepolis move along as a movie. I think that without the animation Persepolis would have been a boring movie and it wouldn’t be relevant. This isn’t to say that the storyline isn’t good or well thought out I Just think that it wouldn’t have been as successful or touching with real life actors portraying the roles. The review really seemed to praise the animation of Persepolis a lot. Scott claimed that the visuals of Vienna and Tehran turned the â€Å"geography into poetry’ (Scott 1). He also praised the fact that Persepolis isn’t an animated children’s movie and that it’s nice to see an animated movie being ble to have so much meaning. The rest of the review praised the movie for its moving characters and the great Jobs that Chiara Mastroianni, Catherine Deneuve and Danielle Darrieux did voice acting for the main characters of the film. He said that Sony did a great Job by getting the movie voice acted into English because had it just been subtitled to English it would of took away from the authenticity of the film. All in all A. O Scott’s review of the film was highly positive. He had no criticisms about the film. Peter Bradshaw of The Guardian gave the film a very high review. His movie review was also very similar to my thoughts on the film. The visuals really helped the film according to Bradshaw Persepolis â€Å"funny and moving with a bracingly authentic feel, reproducing the graphic work with broad, bold strokes and a depth-of-field effect achieved with a recessive series of two-dimensional planes, like the ocean waves at the back of a panto set† (Bradshaw 1). I agreed with most of the comments that Bradshaw had for the movie. He thought that Persepolis was a fresh original story and it was told in a way that a story hasn’t been told before. I thought it was nteresting that Bradshaws only criticism of the film was something that Scott had praised about the film earlier. Bradshaw didn’t think that the English dubbed version was that good. He thought that Chiara Mastroianni and Catherine Deneuve both struggled with the voice acting and you can hear there heavily accented English accents. All in all Peter Bradshaw really liked Persepolis and his only criticism was a very minor one. Helen O’ Hara of Empire magazine gave the film four out of five stars. She seemed to enjoy the visuals but not as much as Bradshaw and Scott did. She praised the film ore for its storyline did she did that animation. O’ Hara really enjoyed MarJane as a young girl by stating â€Å"Mar]ane-as-a-child is one of the most appealing characters in years, happy to embrace new ideas like the latest Igglepiggle and believing herself, briefly, to be a prophet appointed by God† (O’ Hara 1). I thought that O’ Hara’s interview went the deepest into the actual storyline and characters of the movie rather than the visuals. She really liked the film for the roller coaster of emotions that it sent you on and as I stated earlier sne really enjoyed Mar]ane as a character. O Hara also gave the animation good words. She thought that it was a real change from the incredible animations that we see nowadays in movies like Shrek but Persepolis pulled it off flawlessly. O’ Hara made this point by saying â€Å"The monochrome animation is stark and beautiful, and MarJane’s an appealing narrator. Often hilarious, sometimes tragic, this may be low-tech, but it’s high-class† (O’ Hara 1). I think that this is the perfect way to sum up Persepolis in one sentence. CNN’s Tom Charity also gave the film very high praise. He thought the visuals were mazing and he also enjoyed the characters and the storyline a lot. He thought that Persepolis should of won an Oscar that year and he really enjoyed the originality of the film. I think that Charity enjoyed every aspect of the film more than any other person who reviewed the film. He loved the characters the animation and the storyline. As with all the other reviews the main aspect of the article was Persepolis’s visual animations. Charity claimed that â€Å"†Persepolis† has some of the blithe, spindly finesse of a New Yorker cartoon, but a cartoon that at any given moment threatens to escend into inky expressionist gloom† (Charity 1). He really seemed to enjoy the throwback feel that Persepolis had and he thought that the film gave homage to Disney’s earliest days. Charitys review gave me another viewpoint on Persepolis as a film. I never thought of the movie as a moving New Yorker cartoon or homage to some of Disney’s earliest films. This made me appreciate the movie even more than I already did. When list. com writer James Mottram interviewed Satrapi we were able to get an insight into what Satrapi’s meaning of the film was and how successful she thought he film would be in America. Satrapi stated she didn’t like the film being called an autobiography because â€Å"An autobiography is a book that people write to solve the problems with those around them. They don’t dare to say things to their family and friends, so they decide to write in revenge. That is not what I did. † (Mottram 1) I thought that the film was an autobiography as well but Satrapi made the film so I guess she knows best. Later in the interview Satrapi explains that she thought the film would be successful in the United States. She claimed that the average American erson wasn’t â€Å"ignorant and dumb†. I think that MarJane’s attitude and demeanor in her real life interviews really reflects her character in Persepolis. The interview mainly focused on the hard work that it took to make Persepolis. MarJane stated that she thought â€Å"all of her animators would do the work and she would end up rich and famous† but this wasn’t the case. She said she was the first one there and the last one to leave every day but her hard work paid off. This was shown by her 15 million dollar profit. All in all I thought that Persepolis was a fantastic movie and the reviews I have ead have agreed with me. The visuals were stunning and the characters were very easy to connect with. It was the most interesting autobiography that I have ever seen and it taught me a lot about a topic that I didn’t know anything about. I think that Persepolis was close to flawless as a movie can get. There were no serious complaints about it from anyone and I couldn’t even find a bad review for it on the internet or anywhere else. Persepolis shows that thinking out of the box can really pay off if it’s done right, and I think it really should motivate people to follow their visions. How to cite Film and Persepolis, Papers

Improving Safety Quality and Value †Free Samples to Students

Question: Diascuss about the Improving Safety Quality and Value. Answer: Introduction: To exercise Patient-centered healthcare paramedics have some principles developed by Picker that guide them in their practice: Paramedics should put their patients best interests at heart based on the fact that they respect what they prefer and value which means that patients should be allowed to make their own decisions (Gallagher Ewer, 2017). The healthcare practitioner should insist on making the decisions for the patients. The paramedics should be sensitive to their patients cultural values and beliefs (Barofsky Budson, 2013). Another principle is that patients have to be given utmost emotional care especially socially because some of them may lack self-worth and lose their sense of belonging in. (Barofsky Budson, 2013). Emotional deficiencies may come from anxieties over physical status, illness and financial issues. Paramedics should give them a lot of attention. Paramedics must ensure even that after their patients have been discharged, the patient-centered care continues even if a patient claims that they could handle themselves (Innes Hatfield, 2012). The paramedic should arrange plans to coordinate ongoing treatment for the patient such that the patient-centered healthcare services persist. Patient-Centered Healthcare should be coordinated in such a way that the patient can communicate to other teams that identify with his situation. These groups alienate the problem of vulnerability or the feeling of powerlessness in during the phase of the illness of the patient (Sanchez, Barach, Johnson, Rowen, Jacobs, al, 2017). When a patient can communicate to other teams, he can cite his preferences, ideas, and opinions where the experts find a chance to hear them out in a transparent manner. Paramedics should involve the family and friends of their patient in the course of treatment, to ensure that there is follow-up because they act as caregivers and it is important when the patient is being discharged because of decision-making (Carpenito, 2017). Identifying Poor Patient Centered Care Quality Healthcare must include open closure which means that the case of or the state of a patient must be explained to him or her and their family (Ness Edith, 2009). Ideally, when the patient is under care of the paramedic, poor patient centered care can erupt from any given stage. For example, in the process of offering treatment to the patient a paramedic may identify the patient condition and go ahead to provide treatment without letting him or her know. This act goes against the paramedic ethics that requires the healthcare provider to seek consent from the patient. Besides, patient care takers and family are left in distress. For example, in the case of Mrs. Ruby as given in the Lecture, her son was not told about the state of his mother which made him upset and thus getting a bad message on the quality of healthcare services in that health care center. Also, Mrs. Ruby a 55-year-old woman with a chest infection needed sufficient care which she did not get. Additionally, fail ure to disclose the patient condition to him as well as other concerned parties such as hospital staff denies the sick person an opportunity for his or her needs and wants to be catered for appropriately, for example, accommodation and other essential services. From this experience as a patient and exploration of the Toms case puts the patient centered care into jeopardy and therefore, causing quality breakdown. Also, maybe she would tell her friends and family later about the hospital service and their poor patient care, which would spread a bad image of the hospital. During Mrs. Ruby's stay at the hospital, she felt anxious about her medication, but she was not attended to. On the other hand, failure to tell her son, Mrs. Ruby was exposed to more danger because of lack of support. Paramedics should provide quality care to their patients to protect the hospital's position and most importantly the patients' health. The biggest factor leading to quality breakdown is lack of adhering to the central principle of PCC which is respecting the patients preferences and values which in this case was not upheld at all(Calhoun Esparza, 2017). Mrs. Ruby wanted to consult the doctor but she could not, which was her preference, which later exposed her t o risk. The worst consequence of poor patient-centered care is exposures of the patient to risk(Watson, 2017). Here are points that prove how the issue can increase the risk for the patient; Near miss, a condition that can cause harm to the patient but in real sense it did not result into harm either because of timely intervention or by chance. For example, failure to pay attention to Mrs. Rubys preference could have resulted to more health risks. The observance of the appropriate medical management will help the patient to overcome healthcare service provision related problem that in turn my put his or her health into risk. Adverse events caused by the failure in medical management or complications that results in calling for the demand of more care or prolonged hospitalization. For example, failure to inform all the concerned parties about the patient condition may deny him appropriate medical care and therefore, requiring him to stay in the hospital further. In the case of Mrs. Ruby, her son was not notified of the incident which put Mrs. Ruby at more risk because her family was not there to support her. Frequently, the sentinel event increases risk to the patient especially in the case where unexpected occurs causing severe psychological or physical injury. For example, Mrs. Ruby was not briefed on the matters of the plan of her treatment after which she ended up suffering a fracture. Identifying errors in treatment is highly recommended to help in mitigating the occurrence of the same mistakes in future. However, there are a number of obstacles that can hamper the paramedic from reporting the risks. For example, the paramedic may feel that it would be easier and safer to stay silent. Failure to report the risky incidents will prevent the organization investigating the occurrence and establishing appropriate mechanisms to counteract the same in future. For example, there were report failure cases among the three hospitals in Australia. The reported concerns were patient safety and quality issues. In the hospitals the management had not acknowledged patient concerns a quite a period of time. This well evidenced in the Camdem hospital in Cambell town whereby the about 50 percent of the cases reported were as result near misses. Based on the above example, this essay will recommend for the change in the provision health care quality and safety in the Australian health sector. The 50 percent cases is an indication that the patient lives were at risk and therefore, there is a need to take quick and accurate measures to remedy the situation. This observation justifies the importance of reporting risks by encouraging the culture of disclosing the patient centered care negative impacts. However, the findings indicate that it makes hard for the paramedics to disclose these risks especially where they are the major causes. Some of the ways that paramedics can promote effective patient centered care comprises of improving the community understanding on the health matters. ACSQHC report released on 2014 showed that almost 60 percent of the community members do not have adequate health literacy. Secondly, improvements can be realized by community based health programs that will be focused on enlightening people on the importance of health safety and quality. Finally, the paramedics can set up first kits in the hospitals to facilitate the attendance of the patients during the waiting time. This will help to reduce risks that can occurrence to the patient before seeking the treatment. References Barofsky, I., Budson, R. D. (2013). The Chronic psychiatric patient in the community: principles of treatment. New York: SP: Medical Scientific Books. Calhoun, E. A., Esparza, A. (2017). Patient navigation: overcoming barriers to care. New York: Springer. Carpenito, L. J. (2017). Nursing care plans: transitional patient family-centered care. Philadelphia, PA [: Wolters Kluwer|Lippincott Williams Wilkins, Carpenito, L. J. (2017). Nursing care plans: transitional patient family-centered care. Philadelphia, PA: Wolters Kluwer|Lippincott Williams Wilkins, Elling, B., Elling, K. M. (2003). Principles of patient assessment in EMS. Australia; Clifton Park, N.Y: Thomson/Delmar Learning. Gallagher, C., Ewer, M. (2017). Ethical challenges in oncology: patient care, research, education, and economics. London: Academic Press. Innes, A., Hatfield, K. (2012). Healing arts therapies and person-centered dementia care. London; Philadelphia: Jessica Kingsley Publishers, McCormack, B., Dulmen, A. M., Eide, H., Skovdahl, K., Eide, T. (2017). Person-centred healthcare research. Hoboken, NJ: John Wiley Sons, Ltd. Ness, K., Edith Cowan University. Faculty of Computing, H. a. (2009). The impact of center-based respite on occupational performance for people with dementia. Sanchez, J. A., Barach, P., Johnson, J. K., Rowen, L., Jacobs, J. P., al, e. (2017). Surgical patient care: improving safety, quality, and value. Cham, Switzerland: Springer Verlag. Stahl, M. J. (2014). Encyclopedia of healthcare management. Thousand Oaks, Calif.: Sage Publications. Watson, G. L. (2017). Your patient safety survival guide: how to protect yourself and others from medical errors. Lanham: Rowman Littlefield.

Management’s Role in Mitigating Negative Effects of Restructuring Essay Sample free essay sample

SecondWC is an organisation that is spread outing and is accordingly undergoing some structural accommodations. These alterations are ; switching of duties of staff. retrenchment and centralisation of the client attention section. The organisation is making the restructuring with the purpose of increasing its productiveness and rectifying the job of overstaffing. Retrenchment of employees will cut down costs while keeping efficiency of work force. This is because in a state of affairs where employees are more than needed. they do non bring forth to their optimum degree and yet the organisation has to run into the cost of compensating them. This puts the organisation wage for labour non good utilised. The centralisation of the client attention section makes it independent from the others and consequences in some employees switching while others are being laid off. The alterations have been made all of a sudden and have been met with opposition but have been met with opposition by some while some have accepted it. We will write a custom essay sample on Management’s Role in Mitigating Negative Effects of Restructuring Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Those in understanding position it as a move that will better communications good as squad work. The sudden alterations seem to hold met the employees by surprise hence their reaction. I have been allocated a new function as the client service director as a consequence of the alterations and would wish to rede the CEO of SWC on how best she could hold handled this state of affairs while doing certain those employees. clients and the community are satisfied with the result or while minimising the negative effects that come with such alterations. This will be of import because it is what will be used in the future enlargements of SWC. Prior to such an of import corporate alteration. the Chief executive officer should hold made certain that the members of staff had been communicated to about the possible alterations. The sudden alterations seem to hold caught the employees by surprise. Disclosure of the re-organization should hold taken topographic point manner before being effected because employees have a manner of acquiring escapes from rumour mongerers ( Winkler. B. F. ( 2003 ) ) . This makes the employees dying and besides makes them lose the morale to work because they have information in spots and may assume themselves unfortunate plenty to acquire laid away. The direction is obliged to pass on to their employees. clients and the community as a whole because they all contribute to the production of the organisation. It should salvage the entities afore mentioned from guess because rumours are in most instances inaccurate and they form the footing on which the employees react. Extenuation attempts are necessa ry because communicating non decently handled could hold desperate effects to the organisation such as devastation and hooliganism of organisation assets every bit good as sabotage by staff. Open communicating. even of unpleasant intelligence. is really important particularly when done in a forum that is all inclusive. Employees should be made to understand how the restructuring of sections is traveling to impact them and they should besides travel through an orientation plan to assist them grok their new functions. Harmonizing to Joel H. Head and James this makes the employees feel involved and like their sentiments affair in the organisation hence cut downing the opportunities of holding discontented employees. Restructuring in most instances ineluctable and is given different footings such as re-organizing. down sizing or right size ( Joel H. Head. 1989 ) . Though it has its challenges. it besides can be really good to the organisation in footings of a decrease in costs which translates to higher production. The decentalisation of the client service section is advantageous because harmonizing to Victor H. Pooler and David J. Pooler â€Å"Employees can be assigned the undertakings for which they are best suited† . Further. he adds that keeping greater control over entire committedness of the single sections is made possible. In consideration of the former point. the employees now produce to their greatest potency which will reflect positively in the production. Another advantage is that answerability and transparence are observed as a consequence of sections being independent. Preciseness is observed because smaller entities are accounted for. Communication consequences become mensurable and the new sections become accountable such that it is possible to do a judgement that is non impaired because the assessments act as testimonies ( Kenneth P. De Meuse. and Mitchell Lee Marks. 2003 ) . I would wish to suggest personal assessment of employee public presentation. after which such an action can be undertaken. This would ease path recording and besides would supply a agency by which to find who is to be laid off or which forces is best suited for which section. With the assessments in topographic point. fewer employees would experience like they have been below the belt dismissed. As a human resource director. I would rede on the importance of managing the re-trenched staff by get downing an outplacement support undertaking whose aim is to do the out- traveling forces feel like the organisation still cares for them. Another function that this outplacement would play would be supplying preparation that would increase their opportunities of set downing other occupations. It would besides be an avenue for supplying their information to our affiliate companies therefore moving as referees and increasing opportunities of these employees acquiring hired. This would cut down the defeat that frequently befalls laid off staff because harmonizing to Yvette Trotman. an organisational adviser. â€Å"a individual who has lost their occupation feels rejected and abandoned by their employer. They are caught in the loss/growth of a heartache rhythm where they have to do sense out of the yesteryear and what the hereafter has in shop for them. † Those who are being laid off feel like they were non good plenty and may frequently inquire what standard was used in acquiring them. On the other manus the staying staff feels insecure and guilty of staying after their co-workers have packed their bags. A one-on-one calling guidance of the subsisters would be necessary because after such a annihilating corporate alteration. they would necessitate to be counseled so as to set to normal working concern. The same would besides be of importance to the surpassing employees because it would see to it that every one’s demand is met. ( Pikula. Deborah A. ( 1999 ) . Making an outplacement plan for the outgoing employees and set uping a workshop for the subsister employees. diffuses the hurtful and guilty feelings likely to be felt by both parties. It reduces opportunities of the organization’s repute acquiring tainted and prevents besides loss of belongings. Frequent public presentation assessments are good because they guide the direction on prompt actions like demotions. displacement of duties or even the puting off of workers. The assessments validate any action. impacting the employees. taken by direction for illustration departmental alterations. Communication that is made in the most believable mode to all employees in all sections. leads to a state of affairs where the staff would non hold a ground to be disgruntled with the determinations made. The communicating should be done through a plan that is unfastened to all workers and whose content is the same ( Kenneth P. De Meuse. and Mitchell Lee Marks. 2003 ) . Uniformity of the con tents protects the workers from experiencing prejudiced by the organization’s determination shapers. I would wish to suggest that the direction makes programs of giving rupture payments to the work force that is go forthing the organisation. With such deliberations. an organisation is classified as one that minds the public assistance of its employees. ( Pikula. Deborah A. ( 1999 ) . Therefore it additions the assurance of both the clients and the community. paving manner for high production because investors are willing to set their money in the organisation by manner of puting. ‘Survivor’ employees should besides hold calling and vocational preparations so that they may be good equipped. This heightens the morale of employees and makes them increase their degree of committedness to their occupation ( Pikula. Deborah A. ( 1999 ) ) . It makes them content and they ever seek to protect the organisation in add-on to following all the ordinances for case maintaining clip and protecting the repute of the organisation. Change direction is a procedure that affects many people get downing from the employees. the clients and the community. Before shiping on it the direction needs to be after or hold a duologue sing it. Handled good reconstituting would take to the work force presenting consequences and impeling the organisation to higher degrees of production. The Chief executive officer has the responsibility to pass on the alterations on clip because communicating is the most of import tool in set uping alteration. She has the function of doing SWC’s direction feel like they own the company. She should picture assurance that such a alteration will give the coveted consequences. Change is inevitable because planetary competition is ever high and to be at per with other organisations an organisation has to camouflage and suit with the times. For case we are at a epoch where engineering keeps germinating. This calls for major accommodations because some of the alterations involve replacing of hu man labour with machinery ensuing to loss of occupations. It is of import for SWC to set into consideration the importance of affecting all employees and besides puting out the importance of the alterations before traveling in front with the re-organization. Mentions: =

Definition and Examples of Epigraphs in English

Definition and Examples of Epigraphs in English Epigraphs appear at the beginning of many texts, often to set the tone or theme of whats to come. Although theyre not quite as popular a feature as they once were, they still appear in many texts, both older and contemporary. Definitions (1) An epigraph is a brief motto or quotation set at the beginning of a text (a book, a chapter of a book, a thesis or dissertation, an essay, a poem), usually to suggest its theme. Adjective: epigraphic. A good epigraph can attract or even mystify the reader, says Robert Hudson, but it should never confuse (The Christian Writers Manual of Style, 2004). (2) The term epigraph also refers to words inscribed on a wall, a building, or the base of a statue.See Examples and Observations below. Also see: Commonly Confused Words: Epigram, Epigraph, and EpitaphEpigramEpitaphEpithet Etymology From the Greek epigraphe, meaning  an inscription, which is in turn derived from the Greek verb epigraphein, meaning  to mark the surface; write on, inscribe Examples No man is an Iland, intire of it selfe; every man is a peece of the Continent, a part of the maine; if Clod bee washed away by the Sea, Europe is the lesse, as well as if a Promontorie were, as well as if a Mannor of thy friends or of thine owne were; any mans death diminishes me, because I am involved in Mankinde; And therefore never send to know for whom the bell tolls; It tolls for thee.John Donne(epigraph to For Whom the Bell Tolls by Ernest Hemingway, 1940) Mistah Kurtzhe dead.A penny for the Old Guy(epigraphs to The Hollow Men by T.S. Eliot, 1925) The broad-backed hippopotamusRests on his belly in the mud;Although he seems so firm to usHe is merely flesh and blood.The Hippopotamus, T.S. Eliot(epigraph to The Hippopotamus by Stephen Fry, 1994) Historia, ae, f. 1. inquiry, investigation, learning.2. a) a narrative of past events, history. b) any kind of narrative: account, tale, story.Ours was the marsh country . . .Great Expectations(epigraphs to Waterland by Graham Swift, 1983) History begins only at the point where things go wrong; history is born only with trouble, with perplexity, with regret.Waterland(epigraph to Evening Is the Whole Day by Preeta Samarasan, 2009) Life imitates art.Oscar WildeI would be a Papist if I could. I have fearenough, but an obstinate rationality prevents me.Dr. Johnson(epigraphs to The British Museum Is Falling Down by David Lodge, 1965) Observations The custom of using epigraphs becomes more widespread during the eighteenth century, when we find them (generally in Latin) at the head of some major works . . .. A somewhat late-developing custom, then, which more or less replaces the classical custom of using dedicatory epistles and which, in its beginnings, seems a little more typical of works of ideas than of poetry or the novel.(Gà ©rard Genette, Paratexts: Thresholds of Interpretation. Cambridge University Press, 1997) Epigraphs in Theses and Dissertations If your department or university allows epigraphs, you may include a brief one in addition to or instead of a dedication. . . . Place the epigraph a third of the way down the page, either centered or treated as a block quotation . . ... Do not enclose it in quotation marks. Give the source on a new line, set flush right and preceded by an em dash. Often the authors name alone is sufficient, but you may also include the title of the work and, if it seems relevant, the date of the quotation.(Kate L. Turabian, A Manual for Writers of Research Papers, Theses, and Dissertations, 8th ed. The University of Chicago Press, 2013) Epigraphic Strategies Having surveyed 700 years of literary epigraphs to compile The Art of the Epigraph: How Great Books Begin, I found that the links between books and their epigraphs and the epigraphs sources are as individual as the authors involved. Still, certain strategies emerge. It seems authors follow at least one of three dictums, and often all three simultaneously: Be Brief: While the modern epigraph evolved from the lengthy prefaces of early novels like Don Quixote (1605) and Gullivers Travels (1726), many authors have adopted the less-is-more approach. One of the most famous epigraphs is a mere two words: Only connect. Thus E.M. Forster announced the theme of Howards End (1910) while dispensing valuable life advice. . . . Brevity amplifies truth and seals it in our memories. Be Funny: Humor is as essential in literature as it is in life. No one understood this better than Vladimir Nabokov, who delighted in subverting expectations. He introduced The Gift, issued in English in 1963, with this excerpt from a Russian grammar book: An oak is a tree. A rose is a flower. A deer is an animal. A sparrow is a bird. Russia is our fatherland. Death is inevitable. . Be Wise: Epigraphs appeal to those of us who value a good insight. In the one for her 2009 novel A Gate at the Stairs, Lorrie Moore suggests that her aim is to examine some painful truths but also to impart the wisdom to bear those truths: All seats provide equal viewing of the universe (Museum Guide, Hayden Planetarium).(Rosemary Ahern, But First, a Few Choice Words. The Wall Street Journal, November 3-4, 2012)

7 Sound Techniques for Effective Writing

7 Sound Techniques for Effective Writing 7 Sound Techniques for Effective Writing 7 Sound Techniques for Effective Writing By Mark Nichol The following rhetorical tools enrich writing by eliciting a primal emotional response in readers: 1. Alliteration Alliteration, the pattern of two or more words within a phrase or sentence that begin with the same sound, is an effective form of emphasis that adds lyricism to even straightforward prose and influences the mood. Alliteration can be delivered in consecutive words: â€Å"They have served tour after tour of duty in distant, different, and difficult places.† Or it can recur with gaps of one or more nonalliterative words: â€Å"Squaring our performances with our promises, we will proceed to the fulfillment of the party’s mission.† 2. Assonance Assonance, akin to alliteration, is the repetition of vowel sounds in a phrase or a longer passage: â€Å"The clamor of the band addled them.† 3. Consonance As the name implies, consonance refers to repetition of consonants specifically, those at the ends of words: â€Å"Their maid has spread the word of their deed.† 4. Onomatopoeia This term refers to words that are sound effects, indicative of their meaning or otherwise imitative of sounds: â€Å"A splash disturbed the hush of the droning afternoon.† 5. Repetition Repetition is the repeating of a word or phrase to produce a pattern or structure that strengthens the cumulative effect of a passage: â€Å"When I find you, I will catch you. When I catch you, I will cook you. When I cook you, I will eat you.† 6. Rhyme Rhyme, the matching of identical or similar word endings in sentences of prose or lines of poetry, needn’t be limited to lyrical contexts: â€Å"If it doesn’t fit, you must acquit.† 7. Rhythm Rhythm, the deliberate manipulation of syllabic patterns in a passage, like rhyme, should not be consigned solely to poetry: â€Å"The eager coursing of the strident hounds and the sudden pursuit of the mounted men drove the bounding prey ever on.† When employing one or more of these techniques in your writing, keep these points in mind: Be sure they have intrinsic value to the content and do not simply showcase your cleverness. Employ them in moderation, and be true to your voice and the tone of your writing. In serious expository prose, no more than one or two instances will help readers retain important information or strengthen a memorable conclusion. A more casual, lighthearted essay can afford a few more tricks, especially as mnemonic devices. A humorous piece allows you to be more indulgent, but an excess of use can quickly become wearisome and counterproductive. Study the masters, take note of their restraint and originality, and use those lessons as points of inspiration for your own applications of these techniques. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in S11 Writing Exercises to Inspire You and Strengthen Your WritingNominalized Verbs

History Coursework Example | Topics and Well Written Essays - 1000 words

History - Coursework Example Therefore, they came up with strategies to counter these problems (Bentley et al, 67). Efforts of the classical societies resulted into a dramatic increase in most of the world’s religions. This was facilitated by the development of roads- a mode for transport and communication of goods and services. Likewise, sea route of transportation was also developed as a trade route. This led to trade and interrelations between individuals of diverse localities. These links lead to the worldwide movement of goods, people, diseases and beliefs. Beliefs founded were all connected to a supreme supernatural being. The beliefs include; Buddhism, Hinduism and Christianity. These trade routes were advantageous and also disadvantageous. The con was the development of diseases and epidemics which were deadly. This led to the disruption of the classical society (Confucius, 27). Discussion: comparison of Persian and Chinese empire. The Persian and Chinese empires were two significant historical em pires. There was a successful reign within the centuries due to the emperor bodies imposing the Machiavellian principals in both empires. The leaders used anyway to maintain peace and order within the reigning locations. This method of administration persisted for many centuries in the two discussed emperors. The Chinese empire also known as the Han dynasty was created by Lui Bang in 201 BC. He used the Machiavellian principals in administration. He linked the pre- Qin emporium and the Qin dynasty domineering emporium. This aided in the expansion of the empires in aspects of economy, population and culture. The Chinese empire is historically significant due to accomplishments made. The accomplishments included; paper invention, compass invention, advancements in science and technology, steel manufacturing and seismograph development. This empire had a strong military command; this enabled its expansion in Korea, northern Vietnam, and Southern China. This empire also developed routes which were primarily used for the delivery of silk to the Roman Empire. The trade routes were build up along Central Asia, further expanding to India, and finally in Persia (Steele, 8). Another historical landmark of the Chinese empire is the establishment of a tributary organization system comprising of local powers; to enforce peace and unity. The collapse of this dynasty was as a result of its lack of strength in facing internal conflicts concerning imperial relatives, military generals, scholar officials and government advisors. This misunderstanding led to a gradual fall of the empire from 100 AD. This resulted in the central government assuming authority, corruption developed in the bureaucrats, and land owners ruled their properties as they wanted. This led to a disruption of the Machiavellian principals and an end to the Qui dynasty. The states the Han dynasty had authority over were able to overthrow it. The Persian Empire was inclusive of several empires that ruled Iran f or a number of centuries. The Archaemenid Empire

Discuss the claim that good quality end-of-life care removes the need Essay

Discuss the claim that good quality end-of-life care removes the need for euthanasia - Essay Example On the other hand, the end-of-life practice can be regarded as an optimistic ideology used in medical practices in order to continue caring for patients in their final days/hours, offering them temporary relief from the physical pain. . In the current times, multiple end-of-life treatment processes, such as palliative care and curative care among others are commonly enacted as an alternative step to euthanasia, which faces frequent ethical obligations (Rachels, 1975). Indeed, the practice of end-of-life care and euthanasia diverges into opposite directions, where the former operates with an optimistic view and the latter is strongly influenced by the pessimistic opinion that it is better end the life of the patient through ‘assisted suicide’ permanently in order to give him/her relief from unbearable pain and suffering. Debates emphasizing the moral correctness and injustice associated with such practices have also been astounding in the field of healthcare since the 19th century. In this study, emphasis has been laid on depicting the morality of practicing euthanasia along with reflecting on the limitations of end-of-life care, with the aim to justify whether practicing good quality effective end-of-life care practices can mitigate the need for euthanasia. When justifying the ethical correctness of euthanasia, Dowbiggen (2003) argued that during the late 19th century, a situation had occurred when a significant proportion of American population felt the need of legalizing euthanasia. During that time, this voluntary killing process was completely sighted on the basis of religious beliefs and values, signifying human life as highly precious to be ended without the God’s will (Gielen & et. al., 2009). However, these religious views on euthanasia were ultimately superseded by the scientific thoughts provided by Herbert Spencer, who during the 19th century, provided

Wolfgang Amadeus Mozart Essay Example for Free

Wolfgang Amadeus Mozart Essay Franz Joseph Haydn (1732-1809) and Wolfgang Amadeus Mozart (1756-1791) were the two great figures of the last quarter of the eighteenth century. They were not men of the same generation, but they were contemporaries in the sense that they influenced one another, and there is a kind of likeness about them which makes them belong together as the outstanding representatives of their own particular period. That period, known variously as the Age of Haydn and Mozart, the Viennese Period, or the Classical Period, is susceptible to two interpretations, depending upon whether the emphasis is placed on its relation to the preceding or to the succeeding period. If the relation to the preceding period is to be stressed, the age of Haydn and Mozart should properly be called the Classical Period because it marks the culmination of the principles of monophonic style and pure independent musical form, the growth of which had marked the period of Gluck, Stamitz, and C. P. E. Bach. If, on the other hand, its relation to the succeeding period is to be emphasized, it must be looked upon as a transitional period leading to, or forming the beginning of, the Viennese Period of Beethoven. In the firest case the formal and stylistic perfection of Mozart, and to a less extent of Haydn, is considered as a culmination, as an end in itself; in the second case that perfection is considered as a necessary but secondary step in an evolutionary chain leading to the achievement of a new expressive medium. (Sieghard Brandenburg, 1998) Franz Joseph Haydn was born in Rohrau, lower Austria, on March 31, 1732. As a child he went to live in the house of a relative, Johann Matthias Frankh, who gave him a thorough musical training. Between 1740 and 1748 Haydn was a chorister at St. Stephens Cathedral in Vienna. During that period he earned his living by teaching, playing the harpsichord, and doing hack work, but all the while immersing himself deeply into serious music study. In 1755 he was engaged by Karl Joseph von Furnberg as conductor of his orchestra, for which he wrote various nocturnes and divertimentos. It was during this period that he also created his first string quartets. While employed at the palace of Count Morzin, between 1758 and 1760, he wrote his first symphonies. In 1760 he married Maria Anna Keller, a marriage that proved unhappy from the beginning and soon gave way to a permanent separation. In 1761, Haydn became second Kapellmeister for Prince Paul Anton Esterhazy at his estate in Eisenstadt. When the Esterhazys built a new palace at Esterhaz, Haydn assumed the status of full Kapellmeister (1766) and held this post for almost a quarter of a century. For the many concert and opera performances at Esterhaz, Haydn produced a vast repertory of compositions in virtually every field and form, arriving at full maturity as creative artist. He rarely left Esterhaz, except for occasional visits to Vienna where he met Mozart and became one of his most devoted friends and admirers. In 1790, Haydn withdrew from his Esterhaz post and went to live in Vienna. In 1791 and 1794, Johann Peter Salomon, impresario and violinist, invited him to London to lead orchestral concerts. For these performances Haydn wrote twelve celebrated symphonies now identified as the London or Salomon Symphonies. Back in Vienna after the second visit, Haydn wrote in 1797 a patriotic hymn which became the Austrian national anthem. Between 1798 and 1801 he completed two choral masterworks, The Creation and The Seasons, his first attempts at writing oratorios. He died in Vienna on May 31, 1809, and was buried in the Hundsthurm churchyard; in 1820 his remains were reinterred in the upper parish church of Eisenstadt. (Jay Parini, Brett C. Millier, 1993) HAYDNS CONNECTION WITH THE ESTERHAZY FAMILY Following the disbanding of Count Morzins musical establishment Haydn secured a post in 1761 with the Esterhazy family, thus forming a relationship which was to continue until the end of his life. First as assistant, and then as first chapelmaster, Haydn was given every incentive necessary to the realization of his genius. Prince Esterhazy was a capable amateur, and in such genial surroundings Haydn gradually developed a remarkable orchestra and a group of singers adequate for the performance of dramatic and religious music. (Ralph De Toledano, 1987) The Esterhazy family, at Eisenstadt and later at Esterhazy, maintained one of the most splendid courts in Europe. Music furnished there, as it did all over Germany, a large part of the entertainment. Almost daily concerts of chamber and orchestral music, interspersed with marionette operas and true operas, to say nothing of the regular use of music at religious services, kept the time of the princes musicians completely filled. Life for men like Haydn was a constant round of concerts, performances and rehearsals, for which most of the music must be composed in otherwise unoccupied moments. The routine was broken by the occasional appearance of troupes of traveling musicians and by the removal of the prince, sometimes accompanied by the whole musical corps, to the capital for the winter season. Fortunately for Haydn, the trips to Vienna furnished opportunity both for the dissemination of his own works and for him constantly to renew his acquaintance with the musical life of the city which had become the musical center of the whole of Europe. (James E. Perone, 1995) THE MUSIC OF THE ESTERHAZY PERIOD A list of the music composed by Haydn during the twenty-nine years of his active connection with the Esterhazy family would be far too long to be included here. His compositions ranged over every musical form characteristic of the time: symphonies, operas, Masses, string quartets, piano sonatas, concertos for various instruments with orchestra, and music for numerous other combinations of instruments and voices. The addition of a famous harpist to the musical forces brought forth a series of compositions for harp; having a famous cellist as a member of the orchestra necessitated concertos for cello and orchestra, which Haydn straightway produced; a ball attended by the emperor brought out the whole orchestra with proudly performed new ballroom music. Haydn stood ready to compose, genially and to the best of his lavish ability, music for any occasion. At the death of Prince Esterhazy in 1790, the musical establishment was disbanded, but Haydn retained his title of Kappelmeister, and although he was now free to devote himself to other affairs, he retained an income from his patrons. The story of the rest of his life recounts constantly increasing fame and honor. His works were performed throughout Europe; Naples, Berlin, Madrid, and London were all anxious to hear his latest composition. Pupils flocked to him, and contemporary composers were almost unanimous in acknowledging his greatness. (David Ewen, 2007 ) LONDON: SYMPHONIES AND ORATORIOS Haydns later life was rich in incident, but that aspect must be left to the biographer. The two journeys to London, in 1790-1792 and 1794-1795, during which he composed the twelve great London symphonies, and conceived the desire to compose oratorios, are most important from the historical standpoint. On his first return to Vienna he devoted himself largely to the two oratorios, the Creation, first performed in 1798, and the Seasons, first performed in 1801. In 1803 he made his last public appearance as a conductor, and from then until his death in 1809, in a Vienna conquered by the armies of Napoleon, his life was that of an honored old man gradually succumbing to his infirmities. (Robert L. Marshall, 2003) Work Cited David Ewen. Composers of Yesterday; Kessinger Publishing, 2007 James E. Perone. Musical Anthologies for Analytical Study: A Bibliography; Greenwood Press, 1995 Jay Parini, Brett C. Millier. The Columbia History of American Poetry; Columbia University Press, 1993 Ralph De Toledano. â€Å"Haydn, Beethoven Old Instruments†; National Review, Vol. 39, April 10, 1987 Robert L. Marshall. Eighteenth-Century Keyboard Music; Routledge, 2003 Sieghard Brandenburg. Haydn, Mozart, Beethoven: Studies in the Music of the Classical Period; Clarendon Press, 1998

General Information about Anthrax :: Anthrax

The disease Anthrax derives its name from the Greek word anthracis, which means â€Å"coal†. This name is in response to the â€Å"characteristic black, coal-like central regions located on the anthrax skin lesions†¦Ã¢â‚¬  that appear in the cutaneous (tissue) form of the disease (Centers for Disease Control and Prevention (CDC)). Although the 2001 letter attacks brought it widespread attention, anthrax has been around throughout history in many different areas. For example, the fifth and/or sixth plagues of Egypt that occurred during the time of Moses (1250 B.C.) are thought to represent the â€Å"earliest historical reports of the disease, due to the systemic and cutaneous forms of the disease†(Turnbull). In addition, its appearance has been noted in areas such as Asia Minor during the siege of Troy and its description has been found in the works of many famous authors such as Homer, Hippocrates, Varro, Virgil, and Galen. This leads to the idea that â€Å"â₠¬ ¦the Greeks and Romans were well acquainted with it† (Turnbull). From then on its appearance may have occurred in France, England, Germany, Hungary and Poland. It wasn’t until the 1700’s when its appearance was reported in America in animals. And within the next 100 years or so, Anthrax was being used by biologists to help with the progression of science. Robert Koch, in 1876, established Bacillus anthracis as the first proven bacterial cause of a human disease. His work led to the â€Å"†¦development of Koch’s Postulates, a set of diagnostic criteria still used by microbiologists today† (Nester). Also, the vaccine for anthrax, developed by Louis Pasteur in 1881, was the first effective live vaccine for a bacterial disease. All of these reported accounts, as well as other scientist journals in the late 1700’s and 1800’s, show that this disease is not new to the human race. Anthrax is a highly infectious disease caused by Bacillus anthracis that infects animals including humans. The disease is more common in large herbivores but can also infect humans who are exposed to diseased animal tissue or bacterial spores of the disease. These herbivores include cattle, sheep, horses, goats, and pigs as well as wild populations of deer, elephants, buffalo, and others. â€Å"Incidents of anthrax among animals have been reported by 82 countries†, however, these countries are limited to those with weak public veterinary health programs (Friedlander). Therefore, humans who live in these countries are of high-risk of acquiring the disease through different means of transmission.

Background Paper of Pirate Steel Company

The Pirate Steel Company is in the steel producing industry that manufactures in the United States. The Pirate Steel Company sells its products in the United States and many other nations abroad. Pirate Steel was considered a leader in its industry and maintained high standards of achievement until foreign competition began to affect their profitability. Though Pirate Steel has never been very cost conscience in production operations, the increases in material, labor, and other inventories has made a deep impact in Pirate Steel†s view on minimizing costs. With an increase in production costs, the selling price of the company†s manufactured goods increased as well. This increase in prices had to be closely monitored due to competition. With new regulations on production expenses, the people in production, like the foreperson and the manager, had the entire burden on them since they had to justify all repair and maintenance expenditures. With new procedures, every work order form had to be exaggerated so that it seemed necessary for repair and maintenance expenditures. Since the work order forms were exaggerated, the accountant found that these requests were filled with misleading information. All expenses were recorded properly, but an external auditor might question the fictionalized reports. The ethical dilemma of Pirate Steel Company is that the foreperson devised a strategy to get maintenance and repair orders approved by providing misleading information about the extent of the reports. The work order forms seemed to imply that new equipment was bought each time a repair was needed. With this type of fictionalized information given, the external auditors may question the accounting methods pertaining to repair and maintenance. The stakeholders in this situation are the foreperson, the accountant, customers, shareholders, management, and the executives. The foreperson was the one who initially created the plan of falsifying information about repair and maintenance needs. He did this because of fear that any job delays, due to failure of machinery, would be blamed on him. The accountant is also responsible because he must decide how he must approach this situation from an ethical standpoint. There are many options for him to choose, but only one is correct. The Utilitarian Theory emphasizes on how the consequences of an action affect the individuals involved. This is a theory of balancing negative social actions and benefits to minimize the negatives and maximize the benefits. The Utilitarian Theory would be applied as Faze approached the chief executive officer of Pirate Steel and requests that he evaluates the new cost control policy and the actions being taken with it. Faze should explain that the descriptions of the work orders should be evaluated for honesty. He should tell the CEO that if these patterns continue, it might have a negative effect on the company†s progress. The CEO should then sit with Faze and devise a more efficient plan. The Theory of Rights states that each person should be treated as fairly as possible and that others have the obligation to treat everyone equally as a sense of moral duty. The Theory of Rights could be applied in this situation allowing the accountant to overlook this minor problem because he feels that this process is the most efficient way for the company to operate. Faze must go to the production manager and let him know that the fictionalized work orders will not affect the company in the short run, but in the long run they might pose a potential loss in income due to excess expenditures in repairs and maintenance. The Theory of Justice involves equity, fairness, and impartiality. These major components are used in the way that individuals are affected by their treatment. The Theory of Justice could be applied to the situation by employees approaching the production management and demanding that the work order forms be much easier to be approved. The employees think that too much effort must be put into filling out request for repairs and maintenance. The employees also know that if their requests are not fictionalized, they will have a hard time receiving the approval for those mandatory repairs. The company should look to implement a program that will allow the employees to be able to develop the skill required to properly complete the work order forms. They should also look to perform their jobs in a way that will follow all of the rules and laws that would be applied to the situation. With these revisions in procedure, the company should be able to prepare reports with accurate information. The company will need to use a system that will allow information to be communicated fairly. The information that is included in these reports should be recorded in a way that is not intended to negatively persuade the user to get the wrong impression of the writing. These changes must be made because the company†s cost control policy is not good from an operational point of view with the requirements needed for a work order form to get approved. Faze will need to schedule a meeting between the CEO, the production manager, the accountant, and himself to be able to clearly ! illustrate the manner in which the work order forms should be completed. He would also use this opportunity to discuss any other improvements to the system that could be implemented. After this meeting, each individual could go to their respective departments and relay the message of how things have been changed. The solution to Pirate Steel†s dilemma is for Faze to maintain competence. He must keep the level of professionalism by performing the activities of the company with respect to the regulations that must be followed. The controller must also inform the production manager that the actions taken can be harmful to the company. He should maintain this level of professionalism and begin to prepare the proper reports after analyzing the information given. Faze should also develop a guide to help employees prepare reports for work orders in a responsible manner. The solution to the Pirate Steel Company†s dilemma is by Faze using objectivity. By using objectivity, Faze will be able to communicate the information fairly and unbiased. Also, the controller must disclose all information that would sway the opinion of an interested user. Disclosing this information will give all the outsiders a better understanding of all paperwork and recommendations that are presented. To show competence in the workplace, the workers must be able to continually develop skills that will improve all aspects of their job. Then they must perform all of their duties and still stay in accordance with the rules and regulations that are involved with their field, and be able to prepare reports that are accurate and honest so that they can be interpreted as they are printed. Everyone must do these things to show their reliability. One example of showing reliability is shown in this quote stated â€Å"To be reliable, information must have representational faithfulness and it must be verifiable and neutral. Accounting information may not represent faithfully what it purports to represents because it has one or both of two kinds of bias (The Accounting Review, 2000, 229).† When a worker is showing objectivity they must prove that they can communicate information in a way that others can understand it and not be persuaded to use misleading information in decision making. This quote shows an example of objectivity: â€Å"To address earnings management concerns, the NYSE, Amex, ASB, and the SEC individually adopted rules and standards focusing on the composition and activities of audit committees. Regulators hope the rules will improve the quality of financial reporting and make it harder for corporations to manipulate the data on which their reported earnings are based (Journal of Accountancy, 2000, 15).†

Marketing Management – Toyota

Toyota Motors Marketing Plan for Hybrid Vehicles by geographic location (Europe) 1. 0 Executive Summary The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years, Toyota has managed to remain the leader of this industry through its management structure, fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure continued company (and sales) growth in the future.Toyota has been actively reducing its carbon footprint since 1998. Annually, Toyota has been publishing its Environmental and Social Sustainability report in order to enhance disclosure of information regarding environmental actions carried out in conjunction with its corporate activities. Through more efficient and â€Å"cleaner† production lines it has reduced its environmental impact. Toyota also seeks to be the market leader for so c alled â€Å"clean (or green) vehicles† such as Electric Vehicles, Hybrid Vehicles and Plug-In Hybrid Vehicles.This marketing plan will discuss Toyota's strategy with regards to green vehicles, with particular reference to one geographical location, Europe. This Marketing plan will have a closer look at how the European Branch operates within Toyota's global structure and how it reflects Toyota's overall vision of a cleaner, more sustainable future. 1. 1 Vision Toyota realizes that its future lies in the production of environmentally conscious cars. Toyota's vision of a cleaner future revolves around two main points. Firstly, the production of vehicles that have a smaller impact on the environment.Along with â€Å"cleaner† versions of its gasoline powered cars, Toyota believes that the company's success in the present and future lies in its line of Electric, Hybrid and Plug-In Hybrid Vehicles. Through this line of vehicles Toyota will be actively reducing environmental impact by producing cleaner cars for consumers to use. Secondly, Toyota believes that to achieve its goals towards a cleaner future, it must continuously strive to make its production lines even cleaner. In fact, since 2002 Toyota has managed to reduce the energy used or the production of vehicles by 40%, waste products by 50% and water consumption by 70% (Toyota Motors Europe: Sustainability Report 2011). Both of the above points fall under a global philosophy called â€Å"The Toyota Way†. As analysed by Liker (Liker J. , 2004) this holistic philosophy maintains fourteen key principles which Toyota has adopted to give its customers what they want, when they want it, in the most efficient way possible whilst leaving the smallest possible carbon footprint. Toyota also believes that continual growth can be achieved by exceeding its customers' expectations.In fact the Toyota Global website(2012) states â€Å"our attitude is to anticipate and deliver to the needs of those we ser ve† 1. 2 Objectives Toyota's main objectives are stated clearly in its Sustainability Report (2011). The said report outlines a global vision, to be attained by the year 2020. Toyota's new Global Vision 2020 comprises of three main pillars: * Lead the way to the future of mobility, which is our core business. * Commit to quality, innovation, environmental protection and by doing so, make cars that people love. Engage our people's energy and passion to â€Å"Always Find a Better Way† (Toyota Motors Europe: Sustainability Report 2011) 2. 0 Current Market Summary Traditionally, Toyota's primarily focused on the US and Japanese markets. The European market is a fairly new addition to Toyota's Sales portfolio. Although the European market for cars has seen a steady decline in recent years, Toyota currently holds a 4. 2% share of the total car market. In 2011 total sales in Europe amounted to 822,386, 10% of which were Hybrid vehicles. 2. 1 Market NeedsThrough Customer Relati onship Management and market research, Toyota has established a new set of characteristics it's vehicles need to satisfy in order to reach the Global Vision 2020. Toyota has determined it's cars need to be: * Of high quality and reliability thus requiring infrequent maintenance. * Widely affordable, including increased affordability of Hybrid and Plug-in Hybrid vehicles. * Silent in a world which is increasingly aware of noise pollution. * Easy to use, with particular reference to simplified user interfacing on new Hybrid and Plug-in Hybrid vehicles * Clean.Even if in a traditional gasoline engine model emissions need to be kept to an absolute minimum. Whilst identifying the need for â€Å"cleaner† cars, Toyota has also launched the Plug-in Hybrid Electric Vehicle (PHEV) demo project in 18 European countries. This project involves a limited production line of 200 PHEV vehicles which are being road tested by customers in 18 European countries till 2013. So far the project has already increased awareness of PHEV cars and provided crucial data with regards to technical performance and customer satisfaction.This data will be used in the near future to launch a large scale PHEV production line. Toyota realises the importance of its customers time. The increasing use of the internet, especially in the early stages of a purchase, has made the company's website an important asset. Therefore an updated website will all models, colours, specifications and options is of vital importance. 2. 2 Market Growth Despite the afore mentioned drop in car sales in Europe, Toyota has managed to sustain a positive growth within this market. Toyota aims to increase its European market share from 4. % to 4. 5% ( 835,000 vehicles sold) in 2012. In 2011 its Hybrid sales amounted to 10% of the total sales figure. Toyota seeks to increase this to 14% in 2012 and up to as much as 20% in 2013/14 (Reuters: 5th March 2012). To do so, Toyota has re-designed some of its more popular mode ls (Yaris and Auris) and has offered them in both traditional gasoline engines and Hybrid configuration. To further maximise growth in the Hybrid and Plug-In sector, many of Toyota's European distributors have started offering very advantageous finance schemes on these models.This means that a customer no longer needs to go through the bank to purchase a new car. 2. 3 Market Segmentations Toyota's European Market is vastly diverse and requires heavy segmentation. Each market segment requires separate market research, a separate marketing strategy and a separate product offering all together. When segmenting the European market one has to take the following considerations: * Age of the target consumer * Social Standing * Occupation and thus purchasing power * Educational background * Other cultural and socio-economic factorsFor the purposes of this plan we shall conduct a socio-demographic segmentation. Market segments may include : * Young ,trendy people who opt for small, inexpensi ve, cheap to run vehicles. this segment is also very environmentally conscious. * Young adults with higher spending power who opt for small saloon, small SUV's/mini-vans and 4Ãâ€"4 vehicles. This segment is also very environmentally conscious but less so than the young trendy people * Middle aged adults who are better off and can afford higher end vehicles such as large saloons and high end 4Ãâ€"4 vehicles.This segment is less environmentally conscious and therefore less likely to invest in a Hybrid or PHEW vehicle unless these become trendy to own. * Mature adults who are about to retire or have retired from work. This segment looking for comfort and practicality while still maintaining style. Depending on their occupation and ability to save(throughout their career), their spending power will vary. This segment is the least environmentally conscious. Other market segments include small, medium and large business organisations for which Toyota has developed a range of trucks and vans of various sizes and payload capacity. . 4 SWOT Analysis Strengths * Toyota has firmly placed itself as one of the leading car manufacturers in the world and is also steadily gaining ground in Europe. Toyota's reputation for quality and reliability has help to breach and gain a foothold in the European automobile market. * Toyota is on the forefront of cutting edge technology and is the leading manufacturer for Hybrid vehicles in Europe and aims to further increase sales of Hybrids and PHEV in the next 2 years. * The Toyota Way of management continues to advocate efficiency in the production, distribution and sales of Toyota vehicles.Toyota's continues drive towards efficiency has led to a reduction in cost of production/distribution/sales * Toyota's Sustainability Report informs partners, distributors, employees and customers of the company's commitment to a cleaner future. This further reinforces Toyota's Corporate Social Responsibility in the minds of all third parties. * Th e company has a highly skilled workforce * Wide distribution network through clearly marked Toyota stores and other authorised distributors allowing potential customers easy access to the company's vehicles Weaknesses * Toyota's size as an organisation is in itself a weakness.The scale of the company presents different sets of challenges. The decision making process may be slower than in other organisations due to the sheer size of the management structure. * A wide distribution network requires a large workforce dedicated to logistics and distribution which can be quite expensive. * A weakness can also be identified in the supply chain for hybrid vehicles in Europe. Even though hybrid Yaris and Auris models are produced in Britain (and as of April 2012, also in France) almost all of the parts used to make these vehicles have to be imported.This will increase the overall cost per unit, therefore reducing competitiveness. (Reuters 5th March 2012) * Toyota owns and runs 8 manufacturin g plants, 14 parts centres and 9 vehicle logistic centres in Europe. These plants and centres have high fixed costs. With an expected 5% decrease in the demand for cars in Europe, these plants' fixed costs may become a long term burden on Toyota Europe and may decrease profitability. Opportunities * Being on the forefront of hybrid and PHEV technology, Toyota is an ideal position to strengthen its hold on this market segment and increase overall sales in Europe.In fact sales targets for 2013/14 for hybrid vehicles are initially set at 14% and 20% at a later stage. Various governments are imposing lower licensing fees on hybrid vehicles thus providing the perfect incentive for consumers to opt for a Toyota hybrid model * Soaring fuel prices are driving consumers to look for alternative modes of transport. Toyota's hybrid and PHEV vehicles are very fuel efficient thus providing Toyota with the perfect opportunity to increase its market share. * Toyota plans to start manufacturing part s for hybrid and PHEV in Europe once sales reach 150,000 hybrid vehicles per year.At present, these parts are imported from Asia and the US. The production of parts in Europe would bring significant savings in transport and logistical costs which would bring a lower cost per unit and in term allow Toyota to be even more competitive with its prices. This would also put Toyota in a position to offer maintenance services to its customers at a lower price. Threats * In recent years Toyota has had to recall millions of vehicles due to defective brakes, suspensions and accelerator units. Recalls have cost Toyota millions of dollars in the past and they continue to be a costly problem in the present and foreseeable future.Recalls can also have a negative effect on brand equity and effect sales growth in the long term. * New brands could increase competition and erode Toyota's sales. New entrants from Korea, China and India are providing various market offerings, at different levels of qual ity and at increasingly competitive prices. * Soaring fuel prices and raw material prices could have a negative impact on costs of production and distribution therefore further reducing profitability. * Economic factors such as the global recession in the last 3/4 years and the lack of consumer confidence in banking institutions will have a negative effect on sales.In recent years, unemployment rates have risen in Europe making selling expensive commodities, such as cars, even harder. 2. 5 Competition The Automobile industry is in itself a fiercely competitive industry. Even more so in the European market place due to the numerous European car manufacturers. Toyota faces stiff competition from most European car makers as they market and sell the bulk of their products in Europe. Therefore when it comes to purchasing a car, the European consumer has many more product offerings to chose from. Most of the European car makers have developed entire fleets of cars to suite different budge ts, demographics and astes. In Europe, specifications such as miles per gallon, design features and retail price, have become battle grounds for car manufacturers. Toyota also faces a socio-cultural challenge: European car manufacturers take pride in the fact that their cars are designed and built in Europe for Europeans. This, in a way, can prove to be an advantage for brands such as BMW, Mercedes-Benz and Volkswagen. These brands can give the perception of being able to understand the European consumer's needs better than their Asian and American counterparts. Toyota also faces stiff competition from other Asian manufacturers such as Kia, Hyundai and Honda.These manufacturers have also realised the importance of maximising fuel efficiency (with particular emphasis to small urban/city cars). Asia manufacturers have also been able to compete when it comes to retail price. Labour is relatively cheap in certain parts of Asia, thus allowing Asian manufacturers to keep costs of producti on low and passing on the savings to its customers. Competition has also risen due to new entrants into the European market. American giant General Motors launched Chevrolet Europe in 2005. Chevrolet have redesigned product offerings and created new product offerings to suit the European market.

Why Erlitou Is Known as the Bronze Age Capital of China

Why Erlitou Is Known as the Bronze Age Capital of China Erlitou is a very large Bronze Age site located in the Yilou basin of the Yellow River, about 10 kilometers southwest of Yanshi City in Henan Province of China. Erlitou has long been associated with the Xia or early Shang Dynasty but can be more neutrally known as the type site of the Erlitou culture. Erlitou was occupied between about 3500-1250 BCE. During its heyday (ca 1900-1600 BC) the city included an area of almost 300 hectares, with deposits in some places up to 4 meters deep. Palatial buildings, royal tombs, bronze foundries, paved roads, and rammed earth foundations attest to the complexity and importance of this early central place. The earliest occupations at Erlitou date to the Neolithic Yangshao culture [3500-3000 BCE], and Longshan culture [3000-2500 BCE] followed by a 600 year period of abandonment. The Erlitou settlement began about 1900 BCE. The city rose steadily in importance, becoming the primary center in the region by about 1800 BCE. During the Erligang period [1600-1250 BCE], the city decreased in importance and was abandoned. Erlitou Characteristics Erlitou has eight identified palaces,  large-scale buildings with elite architecture and artifacts, three of which have been fully excavated, the most recent in 2003. Excavations indicate that the city was planned with specialized buildings, a ceremonial area, attached workshops, and a central palatial complex enclosing two rammed-earth foundation palaces. Elite burials were placed within the courtyards of these palaces  accompanied by grave goods such as bronzes, jades, turquoise, and lacquer wares. Other tombs were discovered scattered throughout the site rather than in a cemetery precinct. Erlitou also had a planned grid of roads. An intact section of parallel wagon tracks, 1 meter wide and 5 meters long, is the earliest known evidence of a wagon in China. Other parts of the city contain the remains of smaller dwellings, craft workshops, pottery kilns, and tombs. Important craft areas include a bronze casting foundry and a turquoise workshop. Erlitou is known for its bronzes: the earliest bronze vessels cast in China were made in the foundries at Erlitou. The first bronze vessels were made expressly for the ritual consumption of wine, which was probably based on rice or wild grape. Is Erlitou Xia or Shang? Scholarly debate continues concerning whether Erlitou is best considered Xia or Shang Dynasty. In fact, Erlitou is central to the discussion concerning whether the Xia dynasty exists at all. The earliest known bronzes in China were cast in Erlitou and its complexity argues that it had a state level of organization. Xia is listed in Zhou dynasty records as being the first of the bronze age societies, but scholars are divided as to whether this culture existed as a separate entity from the earliest Shang or was a political fiction created by the Zhou dynasty leaders to cement their control. Erlitou was first discovered in 1959 and has been excavated for decades. Source: Allan, Sarah 2007 Erlitou and the Formation of Chinese Civilization: Toward a New Paradigm. The Journal of Asian Studies 66:461-496. Liu, Li, and Hong Xu 2007 Rethinking Erlitou: legend, history and Chinese archaeology. Antiquity 81:886–901. Yuan, Jing and Rowan Flad 2005 New zooarchaeological evidence for changes in Shang Dynasty animal sacrifice. Journal of Anthropological Archaeology 24(3):252-270. Yang, Xiaoneng. 2004. Erlitou Site at Yanshi. Entry 43 in Chinese Archaeology in the Twentieth Century: New Perspectives on Chinas Past. Yale University Press, New Haven.

Cardiovascular control in exercise, the contribution of central command and muscle afferents

Cardiovascular control in exercise, the contribution of central command and muscle afferents Cardiovascular Control in Exercise, the contribution of Central Command and Muscle Afferents The human body has the ability to easily adapt when exercise begins with many of these adaptations occurring in the cardiovascular system. It is well documented that at the onset of exercise heart rate (HR), blood pressure (BP) and muscle sympathetic nerve activity progressively increase to higher levels (Lind et al, 1964). These cardiovascular adaptations are controlled by either central (Central Command) or peripheral (exercise pressor reflex) mechanisms (McCloskey results from a study by Williamson et al (2002) have shown this through hypnosis. Originally an individual’s perceived exertion during exercise was thought to be independent of any force being produced, allowing the magnitude of CC to be seen (Gandevia et al, 1993). Williamson et al (2002) obtained results related to this idea; they found that the level of CC activated was related to an individual’s sense of effo rt independently of any force being produced. Increases in HR were found during hypnosis despite no exercise being performed and increases were therefore independent of feedback from afferents within the active limb.

Fiscal Policy Assignment Example | Topics and Well Written Essays - 250 words

Fiscal Policy - Assignment Example The fiscal policy has been instituted to see the government earn more revenue which is to be used to reduce the government debt which has been rising over the years especially following the release of stimulus packages to revive the economy after the financial crisis began. The fiscal policy currently in place disfavours the rich as it would see them pay more taxes. The middle class are also disfavoured by the fact that they have to pay 2% higher payroll tax than they have previously been paying. If not for the easy monetary policy that the country has adopted, many sectors of the economy would have been grossly affected by the financial policy and the unemployment levels would remain high. Generally, the fiscal policy will benefit those to whom the government is indebted. The Taiwan Government on has adopted an expansionary fiscal policy for the last seven years (Liu, 2013; weebly.com 2014). The policy includes raising spending on defence each year by 7.8%. The policy is aimed at stimulating domestic demand (weebly.com 2014). This measure has been taken in response to volatile exports. The government intends to invest in infrastructure and hopes that the economic growth will be more impressive. The policy favours local businesses and the general population although the government’s level of debt will keep rising. Mutikani, L. (March 22, 2013). Easy Fed softens fiscal policy punch on economy. Chicago Tribute. Retrieved March 14, 2014 from http://articles.chicagotribune.com/2013-03-22/business/sns-rt-us-usa-economy-growthbre92l03o-20130321_1_easy-policy-monetary-policy-monetary-stimulus Liu, F. (2013).Taiwan Fiscal Policy to Stay Expansionary in 2014, With More for Infrastructure: Outstanding Public Debt Likely to Rise Close to the Statutory Limit. Wall Street Journal. Retrieved March 14, 2014

ETMA05 Essay Example | Topics and Well Written Essays - 2000 words

ETMA05 - Essay Example Under each respective heading a review of the advantages and disadvantages of litigation and ADR will be provided. The section titled â€Å"The ADR Process† will focus on exploring the issues which should be considered before making a decision whether or not ADR is suited to a particular case. This section mainly focuses on the Civil Procedure Rules 1998, particularly the overriding objective, which provides assistance in determining whether or not a case is suited to the ADR process. The section titled â€Å"Civil Trial† considers the advantages and disadvantages of litigation as a form of dispute resolution. Conclusion In the Conclusion, the findings will be summarised then an opinion shall be formed. This is in respect of what issues a solicitor should consider with a client before deciding if the case is suited to the ADR process. The conclusion refers to the main points in the Introduction and draws a close to the detailed points made in the main body of the essay. Question 2 Introduction Alternative dispute resolution (‘ADR’) is the term given to a variety of methods of resolving disputes other than by initiating court proceedings. Some examples of ADR are negotiation, mediation, arbitration, conciliation and adjudication. The various different forms of ADR vary considerably in terms of the procedure they adopt and the outcomes they are able to produce. For instance, arbitration is more akin to the court process, as it can produce a decision which is binding on the parties. Mediation, on the other hand, is more flexible in the approach which is adopted and the outcome can only be determined by mutual agreement between the parties. Irrespective of which form of ADR is used however, ADR now plays an important role in the English legal system. The important role ADR now enjoys largely results from a major review of the civil court rules and procedures in March 1994, which was carried out by Lord Woolf. The principal objective of th e review was to improve access to justice, whilst reducing the costs associated with litigation, thereby making the system more lay person friendly by reducing complexities, and removing unnecessary differences between practice and procedure. The review resulted in the Civil Procedure Rules 1998 (‘CPR’), which came into effect on 26th April 1999. Albeit, even prior to the introduction of the 1998 Rules, it became apparent that ADR was going to play an important part in the new civil justice landscape. ADR is now an entrenched and integral part of the new civil justice system. The new civil justice system therefore operates on the premise that, inter alia, litigation ought to be avoided wherever possible. Where litigation is deemed necessary, however, Lord Woolf’s opinion was that the procedure ought to be less adversarial and more cooperative. ADR is a process that neatly fits into this new civil procedure framework. In fact, under the new CPR a party/person who fails to seriously consider ADR at the pre-trial stage could expose that party to a penalty at the costs stage of the litigation process. It follows therefore that legal representatives are under a professional duty to consider ADR, as an alternative to litigation, as a means of reaching an amicable settlement. Collectively all methods of resolving disputes

The mechanisms that underlay the repairs of DNA damages Thesis

The mechanisms that underlay the repairs of DNA damages - Thesis Example Cytarabine is used in the treatment of acute cases of lymphomas and leukemia. The key mutants to be acted upon are deoxyribonucleoside kinase and deoxycytidine kinase. Using S. pombe provides a greater advantage as it can be easily manipulated both physically and genetically. It also helps to understand the DNA repair mechanism in higher eukaryotes. In its natural form, yeasts do not contain a particular transporter and the particular kinase used to phosphorylate nucleoside analogues. Therefore, in this project, the S. pombe in use is adapted in that it contains deoxynucleotide kinase (dmdHK) which is found in Drosophila melanogaster (fruit fly) and is important for their phosphorylation (the addition of a phosphate molecule on to a protein molecule or any other organic molecule). It also contains the human membrane transporter (hENTI) which allows the nucleoside analogue to directly interfere with the processes taking place within the cell. 2.1.0 Material used in the practical 2.1.1 S. pombe strains The S.pombe strains used in this practical are listed below: WT: h+ ura4-D18::adhdmdNK-NAT-adhhENT1 URA4aim Swi10: (h+ ura4-D18::adhdmdNK-NAT-adhhENT1 swi10::KanMX URA4aim) Removal of damage in nucleotide excision repair. exo1: (h+ ura4-D18::adhdmdNK-NAT-adhhENT1 exo1::URA) Removal of damage in mismatch repair. rhp14: (h+ ura4-D18::adhdmdNK-NAT-adhhENT1 rhp14:: KanMX URA4aim). Recognition of damage in the process of nucleotide excision repair. rad50: (h+ ura4-D18::adhdmdNK-NAT-adhhENT1 rad50:: KanMX URA4aim) of the MRN(Mre11,Rad50,Nbs1) complex, for repair of double strand breaks. rad32D65N: (h+ ura4-D18::adhdmdNK-NAT-adhhENT1 rad32D65N URA4aim). Mre11 nuclease dead, lacks the activity of Mre11 in double strand breaks repair. 2.1.2 Medias Liquid 2.1.2.1 EMM+Glut {(EMM broth without nitrogen 109.2 g + Glutamic acid 15g) liquid + Granulated agar 10g} solid . 2.1.3: Preparing Agarose gel: first PCR Procedure: 1. With the use tape, seal all the borders of a dry and cle an glass plate. This is important for forming mold. 2. Prepare 50ml 10X TBE (Tris-boric acid-EDTA) buffer for the preparation of the gel. 3. Add 0.8% of powdered Agarose to the TBE (Tris-boric acid-EDTA) buffer in an Erlenmeyer flask. The buffer should occupy less than 50% of the total flask volume. 4. Heat the solution in a water bath or a microwave oven to facilitate the dissolving of all the Agarose grains. During the heating process, part of the buffer will evaporate. As such it is important to add more buffer solution in order to return the solution to the original volume. 5. After heating, cool the solution to 60Â °C and immerse the solution in an ethidium bromide solution once the gel solidifies. Ethidium bromide helps to intercalate DNA thus making it visible under ultra violet light. 6. Place the comb 1.0 mm above the place consequently allowing for the formation of a complete well once the Agarose solidifies. It is important to avoid air bubbles that may form between or u nder the teeth of the comb. Seal the plate with small quantities of the Agarose solution through a Pasteur pipette. Once the plate is sealed, transfer the gel in to the glass plate. It is important to swirl the gel in the flask to ensure uniformity in the temperature before pouring it out into the plate to prevent the gel for hardening unevenly. 7. The gel is expected to have

Shaping, Joining and Surface Treatment Analysis

Shaping, Joining and Surface Treatment Analysis MANUFACTURING  PROCESS  SELECTION Introduction: Process selection is a key responsible are in an industry where the specification from the customers is analysed and the suitable process for the desired product is isolated from the other manufacturing processes. This selection process in a company is very important as this determines the futuristic profit for the industry or the quality of the products thats been produced from the plant. In order to analyse the importance and economics of the various processes in manufacturing industry, most of the companies these days uses CES software which explains all the details a company should think about before starting the manufacturing process. CES software details the important information on the history of the materials used for manufacturing process and suitable analysis based on their economics and environmental impact. In this report, from CES mainly, the process universe is analysed based on the three process such as SHAPING, JOINING and SURFACE TREATMENT. Figure 1 CES database with process universe Part 1 Manufacturing processes: From the CES (Cambridge engineering selector) software, process universe database few of the processes were selected and analysed in detail using CES database and the sources outside CES in order to investigate these processes. Joining, Shaping and Surface treatment are the three manufacturing processes that were analysed in this report. JOINING Introduction: This process describes the methods of joining parts together using various tools and methods in order to form certain assemblies which provides useful functions mechanically. At the very beginning joining process was very simple and basic like sewing using threads to stitch clothes, using paper clips, press studs and shoe laces. When it comes to fastening two objects or bodies together, all possible options should be considered in manufacturing processes in industries. Some of the basic classification of joining process are using Adhesives, Fasteners, Mechanical welding and Thermal welding. In industrial manufacturing process, joining process is widely divided into either permanent or non-permanent joining between two objects or surfaces. One of the common process in joining metals is to fasten two parts or castings in order to merge the two surfaces of the objects. Metal objects like body armours were assembled using metal rivets. Before metal welding was introduced, riveting the metals bodies played an important role in joining manufacturing process. BRAZING Brazing is one of the basic methods used to join two pieces of metals together. The process starts with isolating the two parts of steel that are to be brazed and by cleaning the parts using wire wool or emery cloth would remove all the greases on the surfaces. A paste that is made from borax flux powder and water is applied along the joint. This prevents the process of oxidation on the surfaces as this inhibits the brazing procedure being successful. And when the compressor attached to the brazing torch is turned ON, this pressurises the gas and the air, and then the gas-air is turned ON slowly, feeding the gas through the small nozzle and this is then ignited at the end of nozzle using a match. Figure 2 Brazing torch Once the torch is set and the hottest part of the brazing torch (tip of the blue part of the flame) is used to merge the two parts of the steel surfaces. Two pieces of the steel are placed on top of the rotating mount where it is easily accessed from all the directions. In order to lift the steel off the rotating mount, fire bricks are used and hence the heat produced can flow all over the surface rather than on one spot. The surfaces of the steel and the joining metal were given a gentle heat to raise the temperature in order to expand the metal edges and ready for brazing. Figure 3 Brazing process setup The flame is then moved forward and backward in order to focus the hottest part of the flame until the steel part becomes red hot. Then a brazing rod (copper zinc alloy) is then pushed gently along the edges of the steel surfaces and when the temperature is right the rod will melt in the gaps to fill them and merge the metal and steel surfaces. The rod is fed until it runs along the joint is brazed in order to join them together. When this is complete, the steel is allowed to cool slowly by quenching in water because cooling the metal quickly may break or crack the joint or it may become distorted. Figure4heatingprocessFigure 5 Brazed material Types of materials Brazing is the process which is widely used to heat exchangers, bicycle frames, boilers, copper pipes, and pipework fittings and to repair castings and assemble machine parts. Metals, Ceramics and dissimilar materials are normally brazed using this process in industries. A variety of alloys are used in brazing the materials by using the alloys for filtering. Some of the materials that are used as common filters are, Silver Copper Nickel alloy Gold silver Copper silver Aluminium silicon Copper zinc Most commonly, the brazing materials come as in the form of rod, powder, ribbon, paste, wire and preforms such as stamped washers. Characteristics of the components Brazing process will be able to fit within the sectional thickness of range from 0.1mm to 30mm. some might cover the points beyond this range, however, this may affect the increase in cost and time for the process in order to take place. The minimum section thickness is always determined by the process and the materials used within the certain manufacturing companies. Nominal tolerance for the brazing process is in the range from 0.05mm to 0.5mm and the resulting processed materials may be outside the tolerance range but this might affect the time for processing and the cost for the manufacturers. Some accuracy like precision or the surface roughness can be determined by the nature of the process. Economics of the process Brazing can be done manually and by using automated machines which is using the furnace. Generally manual process takes time and using the torch to braze a material requires certain skill level. On the other hand, automated furnace brazing requires no skill and no labour costs. Therefore, this brazing process is cheap and tools are fairly cost worthy as well and it is very economical for small runs in certain companies. Yet this process allows high production rates when the whole process is automated at large or industrial scale. SHAPING Introduction: Shaping is a process that was developed over time from ancient times when machines were involved in manufacturing processes. However, these types of shaping machines are not widely used in the current manufacturing industries although they had very substantial development. This process was used to cut metal tools and other parts in early days on the flat surfaces, yet these were used as a drawback in this times. Shaping produces the flat surfaces by moving a single point in a reciprocating or zigzag motion. The forward stroke is the cutting edge motion and the reverse motion is finished with high velocity motion in order to include the sideways feeding motion. CERAMIC MOLD CASTING Ceramic mold casting is a process which uses high temperatures in order to cast certain parts of machines or even tools, used in various machineries. This process is also like plaster mold casting but instead of using plaster to create metal parts or castings, ceramic casting uses refractory mold materials for casting. In an industrial level the parts used as cutting machinery or metal molds die for metalworking or even the metal impellers can also be manufactured using this type of casting processes. Nature of the process This process kicks off with preparing the platform for pouring the material for molding. A mixture of fine grain ZIRCON (ZrSiO4), aluminium oxide, fused silica, bonding agents and water which creates a ceramic slurry solution for the mold to be dipped in or immersed in this solution. When the mold is set in the slurry solution in the platform, the pattern is then removed and the casted mold is then left off to dry. Then using high flamed torch, the mold is then fired in order to melt or heat off the excess cast around the mold. This firing the mold process will also burn off any unwanted waste materials on the mold and make it rigid and hardened for the future polishing process. In order to add more strength and rigidity the mold is then baked in an oven over a certain time period or even heated in the furnace. The firing process leaves the mold with few cracks and lines which then adding the mold extra permeability and collapsibility for the metal processing that comes later in the industrial scale manufacturing process. Figure 6 ceramic casting process Once the mold was prepared the two halves were then joined together for assembly and be ready to pour the casting or molten material into the molds. The two halves also called as cope and drag section are then backed up with the fireclay materials for additional molding strength. Often in these types of processes in manufacturing industry, the ceramic mold is preheated in the oven in order to pour the molten metal into the cast. The metal casting is poured and let to solidify, in ceramic molding process in industries, like in other expandable mold processes, the ceramic mold is destroyed in the removal process of the metal casting. The ceramic mold itself can be a shell, for small manufacture processing components, or a box less block mold, for large industrial components, or even a composite mold combines both the shell which then backed up with a cheaper material like the large components that are produced in large quantities. The insulating nature of the ceramic mold prevents the molds from decaying or decomposing and prolongs the lifespan of the cycle time however the manufacturing ceramic casting process lends itself to mechanization and rapid output of molds. Types of materials Ceramic casting process plays a vital role in casting metal components such as tools used for forging and extrusion and even die casting. This process also used in the glass production. Some of the materials that has been processed in this way are, Aerospace parts and components Marine fitting tools Propellers for ships and small turbines Complex gearing parts Pumps and valves Pipes and precision machinery parts Impellers Characteristics of the components Mass range for this casting process is from 0.2kg to 50kg of weight and this is determined by the capacity of the casting mold or the caster, the press that the mold undergoes and the machine tools, etc. this can also often be extruded or extended with the help of additional process of fabricating. 1.5mm to 999mm is the range of the sectional thickness of the materials or the casting mold that is being used in the casting process in the industrial scale of manufacturing process. This is determined by the fluid flow in castings or the plastic constraints used in the molding process or the melt flow length in injection molding, etc. this process can generally be further outside the range resulting increase in cost for material and time for the process to take place in an industry. The range of tolerance for this casting process is from 0.38mm to 0.8mm in length or measurement as the achiever tolerance can be refined by secondary machining operations such as precision grinding and polishing in order to remove the extra unwanted materials and keep the accuracy nearly to 100%. 1.6 µm to 3.2 µm is the range of roughness for this process as this is controlled by smoothness of the molds or casting surfaces. Economics of the process Ceramic mold casting is relatively expensive. The tools costs cover a range from small, simple to large, complex molding materials and they vary in size shape and structure. To be able to cast parts at higher accuracy elements eliminates the need for machinery which reduces the cost for automated process but this casting is mainly monitored with watchful eyes and that increases labouring costs and training men in different aspects of skills development. The long preparation time taken in molds increasing makes the manufacturing production rates at very low intervals and increasing demands for new molds with certain improvements. SURFACE TREATMENT Introduction: Surface treatment can be used in various ways in order to clean or polish the surface of the materials using various techniques. This includes polishing or grinding the metals as well as smoothening the outer surface of the body of the materials used in manufacturing. Surface treatment of the metals involves the creation of a barrier that can protect the metal parts like a wall around the body in order to prevent corrosion or other chemical or environmental damages. The surface layer forming on a metal that is scheduled for chemical coating is created due to a chemical reaction which is non electrolytic in nature in order to achieve great and precision results in industrial manufacturing process. GRINDING Grinding is a slow process that polishes the surface of a material yet not removing a large sized part from the object or cutting the big edge off the material. In the past, this process was only used to machining processes or final dimension accuracy treatments by finishing the surface of the materials. But the developed or renowned new processes are changing the thought process thats been used over the years of time. Utilizing new grinding techniques, incredible material removal rate has increased up to 300mm3/smm, which is equal to 28 cubic inches per minute. This process allows the tough edges in aerospace markets, where the materials are made up of tough alloy or nickel to be removed and polished. Nature of the process Grinding process normally associated with the tools thats been used in the process of grinding. A grinding tool is used to grind down or polish metals or glass surfaces. Grinder is more like a sander which uses the abrasive surface of the grinder to remove the minute particles on the materials. Grinding process actually sharpens the wheel that is attached to the grinder by braking those particles and creating new grinding points in the wheel. A grinding wheel is made from several chemical and mineral ingredients, this composition of particles may vary according to the purpose of the wheel that is used in the industry like whether to grind metals or polish ceramic glasses. Figure 7 bonding particles in grinding wheel making process For metals they use the grinding wheel made from aluminium oxide granules to create that very abrasive surface of the wheel. For non-metals components, silicon based particles are used in the making of surface of the grinding wheels. These particles are added in weighed scales and by using resin bonding agents these particles are then bonded in shape to form the grinding wheels which are then used in the grinders for appropriate uses. Figure 8 grinding process with grinding wheels Types of materials Grinding also used to cut hardened steel, which produces very smooth surfaces. Surface pressure is minimum in grinding, which is suitable for light or small works that will spring away from the cutting tool in the other machining processes. It can be classified into rough and precision grinding. Rough grinding eliminates the primary layer of the materials that are with the huge or big part of the edges and extra addition of materials. This prepares the materials for further grinding with precision and increased accuracy. Surface grinding uses a rotating abrasive wheel to remove material which creates a flat surface. Pistons, pins, gears and shafts are some of the materials prepared by this grinding process. Rivets, valves and pipe fittings and lenses and mirrors for precision optical equipment. Characteristics of the components Surface smoothness of the materials used under grinding process achieve the high precision. The maximum temperature attained during this process is ranges from 70 to 370 C, this is due to the interaction between the grinding wheel and the material that is being grinded in the process. Unfortunately, the grinding process does not even out all parts of the material which indicates whether the treatment reaches its maximum precision level. At this process the curved surface coverage is very poor. Economics of the process The tools used for grinding process are fairly cheap and affordable. This is for manual polishing tools only with the approximate range of price from capital cost being  £90 to  £1000 and tooling cost ranges from  £8 to  £200 however this results in the production rates being very low as this is a manual process. Automatic machining processes can be expensive for both capital (ranges from  £1800 to  £1,000,000) and tooling machines (ranges from  £900 to  £10,000) but this shows higher production rates in manufacturing. PART 2 In depth case study analysis Using CES software the following charts are drawn and one of the given case study is analysed with the help of CES software. Manifold Jacket Figure 9 Manifold Jacket hollow 3D model The part shown above is called manifold jacket, is used in aerospace shuttles and vehicles. This component is made from nickel and it weighs about 7 Kg as this is a large 3D hollow dimensioned component it has a thickness of 2 5 mm with a precision tolerance of 0.1 mm. In this process of manufacturing case study, we only going to manufacture 10 units as this limited usage in the industry. Table 1 design requirements Manifold Jacket Material class selection Mass range Vs Material class The required material for this manifold jacket comes from a non-ferrous alloy. The chart below explains the class of materials fall in the range from 5 to 10 Kg of mass range of the chosen material (Non-ferrous alloy). From CES software the chart was created by labelling Y-Axis (Mass range Kg) and X-Axis (Material class Non-ferrous alloys). Then certain range as given above (5 to 10 Kg) was isolated using the box tool and the processes that satisfies the approximate length and mass are then labelled in the chart. The box in the chart isolates the processes which can shape these alloys and can handle the desired mass range of 5 10 Kg. Mass range was the Y axis and it was selected from the Process universe > Shaping > Mass range from the chart dialog box. Material class on the X-axis was chose from the advanced features and under Tree > Material universe > Metals > Non-ferrous alloys. In order to choose the limit to isolate the required process selection, a box was drawn in the chart body and right clicked on to Properties > Specified range 5 10 Kg in under the mass range sub heading. Then the chart was then zoomed in according to label the processes. By clicking and dragging on each of the coloured lines the desired processes can be identified. Chart 1 mass range VS nonferrous alloy Thickness Vs Shape class The chart below shows the relationship between the range of section thickness of the chosen materials and to see which processes can produce a 3D hollow shape of the material with transverse features. The chart was plotted by choosing range of thickness for Y-axis and hollow 3D with transverse features on the X-axis. By selecting Chart > Y axis > Range of section Thickness was selected in order to plot the graph and X axis > Advanced > Tree > Shape > 3D shaping > Transverse features. A box was marked in the chart by selecting box tool in order to isolate the processes that are capable of making that desired 3D hollow feature with the transverse feature as well. This box was in the range of section thickness from 2 mm to 5 mm. the processes outside the desired range are in different colour since these processes failed to produce the desired results within the certain limitation and ranges specified by the manufacturing company or industry. Chart 2 range of section thickness VS hollow 3D with transverse features Tolerance Vs Primary shaping process The process selection chart below refers to the interaction between the tolerance that the selection process can have and the trueness of the primary shaping process that is responsible for the formation of this manifold jacket. This chart was plotted using CES by selecting Chart from the process universe and under Shaping process > Y axis > Tolerance (mm) and on the other hand for X axis > Primary shaping process was selected on the same dialog box as both are under shaping process sub heading. Few processes that can be used to make this product within the limited tolerance and accuracy of the ranges are then isolated from the chart using a box tool and drawing the box for only the processes that can satisfy which means whatever lies on the box after TRUE phase and the applicable tolerance was specified. The tolerance level for these processes ranges from 0.1 mm and whatever above this tolerance and belong to the true phase then these processes can be used to manufacture the desired product with the possible tolerance output. Chart 3 tolerance VS primary shaping processes Economics Vs Discrete The chart below was plotted against the Economics of the batch size of 10 units thats been produced from the manufacturing processes. This chart explains the cost for the manufacturing process and see how much this process cost for the company would in order to produce 10 units of the desired products. Using the box tool from CES, 10-unit scale was isolated from the chart and the processes which can produce the certain amount of products are labelled outside the chart. Economics batch size in units is plotted in Y axis by selecting form Chart > Y axis > Economics batch size and for the X axis from the shaping process universe > X axis > Discrete was selected. Only the true section of the chart which can produce the desired materials can be isolated and units of 10 were boxed in order to see which processes can achieve this manufacturing process. Table 2 processes of the manifold jacket Chart 4 economics of the batch size VS discrete Methodology and conclusion Before even the part was made, it was important to meet the customer requirements and produce a report on how the production is going to take place and how this might satisfy the customers needs in order to make the production more efficient and effective. To make Manifold jackets it seems that Electroforming and investment casting are the right processes with the suitable economics and even for small number of units the casting works out just fine. These types of products are used in small number of units such as in aerospace vehicles and shuttles therefore it doesnt have to be produced in vast quantities. But in order to produce in bulk operations this process could cost very high and more expensive when it comes to the process being automated as the machines for these types of processes could cost effective and hard to maintain. If the process is manual this could cost much worthy for the company as in training staffs and more labour could result in expensive treatments. When it comes to large scale production of the desired products Electroforming is the only solution and for the manual process side, Investment casting emerged as a suitable solution. However, before any of these decisions been made, a brief analysis of the investment and profit report such as a cost analysis report is advisable in order to proceed with the project in future. And the analysis from the labours also advised in order to maintain a constant and continuous production in line in the factory in near future. PART 3 Environmental Impact of Process Selection ECO AUDIT TOOL To evaluate the environmental impact of the designed product and to analyse the ways to reduce this effect on the environment, ECO-AUDIT tool in CES software is used. This concept is achieved by focusing on energy usage and CO2 footprint of the materials used in the process of manufacturing. The product design forms the objective for the methods used and this resulted from a class of material selection. The objective is dependent on both product application and dominant phase, when the use phase is dominant the objective for a car would be minimize mass, whereas for a boiler, it would be to minimise thermal loss from the manufacturing process. Eco audit tool helps us to perform small or large quick audit before even we begin the report. This part of the CES software helps you to track and focus on the environmental requirements and simple and quantitative reports are being produced in order to demonstrate the compliance. This way it saves money by identifying the early stage corrections and before even the resources were submitted. Methodology of ECO Audit tool The methodology system in ECO audit helps us to easily interact with the tools and get some environmental impact of the manufacturing processes or the materials used for the manufacturing process quickly and effectively. This way you can track the product sustainability, comply with the customers target or the companys and even help us with more ideas in order to improve the design for manufacturing. If the goal is to minimise the environmental impact of the processes performed in the environment we need a quick and effective means of valuable report in order to judge the performance or the quantitative assessment. The whole processes in the ECO audit methodology can be summarised by the following image which clearly explains the steps and analysis of the process. Figure 10 methodology of ECO Audit process Advantages It helps us to make quick and early decisions based on the corrections and solutions given by the eco audit tool and this saves the company a plenty of time and money by identifying the mistakes in early designs and early stages. In order to use this software, the company or the industrial personnel does not need a specific knowledge therefore this product can be used across the company by anyone making this software more accessible for everyone and engineers can be supported by this software and take advantage by using this to make changes in their environmental audition report. It also helps the company to demonstrate the progression towards sustainability goals thats been set or achieved for the customers and some of the investors from other companies and sectors through benchmarks and some other better quantitative measures made. Case study Glass bottle We are trying to find out all the information regarding this product. For this we can use ECO audit tool which can tell us about the life cycle of this product, transport and uses for this product. This tool also clarifies the information for the energy consumed by this product and the CO2 emission for this product. We now analyse the design and the materials used in order to form this bottle including the cap of the bottle and also analyse where the bottle actually transported from and the net weight of the product or the balance weight that this product can maintain. Product manufacture The name of the product is Glass bottle with the aluminium cap that can be filled with 1 litre of mineral water which could also mean that the net weight of the materials and the whole product is 1Kg. Table 3 materials in manufacturing the product All the materials that the bottle was made up of can be recycled which indicates that the whole product is very Eco friendly and very beneficial to the environment. Transport The bottle itself was manufactured in France and it has been transported 550 km to UK with the help of